pearls of wisdom

Pearls of Wisdom Campaign

This campaign has now ended.

In November 2010 Jewish Care launched ‘Pearls of Wisdom,’ a campaign which aims to change the perception of elderly people in society and encourage the younger generation to recognise and engage with the wisdom and life experiences that our elders have to offer.

As part of the campaign, we created a short film celebrating the lives of some of our residents and day centre users. This was screened several times during the UK Jewish Film festival (8-21 November) and at the Everyman and Phoenix cinemas.

Watch the film

Join the conversation


There are several ways you can connect with our campaign:


Talk to an elderly person, capture their pearls on film or in conversation and email what they say to us:


Add us on facebook or follow us on twitter.

Share your pearls of wisdom at the Pearls of Wisdom blog.


Tell your friends about Jewish Care



They’ve given us their wisdom,
Let’s give them some Jewish Care.

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