Pearls of Wisdom Campaign
This campaign has now ended.
In November 2010 Jewish Care launched ‘Pearls of Wisdom,’ a campaign which aims to change the perception of elderly people in society and encourage the younger generation to recognise and engage with the wisdom and life experiences that our elders have to offer.
As part of the campaign, we created a short film celebrating the lives of some of our residents and day centre users. This was screened several times during the UK Jewish Film festival (8-21 November) and at the Everyman and Phoenix cinemas.
Watch the film
Join the conversation
There are several ways you can connect with our campaign:
Talk to an elderly person, capture their pearls on film or in conversation and email what they say to us: firstname.lastname@example.org
Tell your friends about Jewish Care
They’ve given us their wisdom,
Let’s give them some Jewish Care.
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