Pearls of Wisdom

Launched in 2010, the ‘Pearls of Wisdom,’ campaign aimed to change the perception of elderly people in society and encourage the younger generation to recognise and engage with the wisdom and life experiences that our elders have to offer.

Pearls of Wisdom

As part of the campaign, we created a short film celebrating the lives of some of our residents and day centre users. This was screened several times during the 2010 UK Jewish Film festival and at the Everyman and Phoenix cinemas.